Notes on Persuasion

NOTES ON PERSUASION:

LOGOS - Appeal of Logic (is your argument logical)
ETHOS - Appeal of self (does your audience like due to how your act, speak or write)
PATHOS - Emotional Appeal (why should your audience care, what is in it for them?)

Things that make a good persuasive argument:

1) Self-connections, Self-interest. What is your connection to your subject or argument. If you are passionate or invested, your audience won't be.

2) Expert Testimony - interviews, quotes, documentation with experts that backs up your opinion.
Make sure you state how the quote backs up your ideas.

3) Quality of Reasoning - can you offer facts, statistics or supporting details. This is research driven.

4) Point of the flaws of your opposition.

5) Appeal to audience's self-interest.